The bitter taste of Paso de los Toros tonic water inspired BBDO Argentina to create this dark crossover campaign with a funny twist. People with a broken heart could ...
A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a ...
Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...
As part of a new campaign for their V12 deodorant Rexona developed the testosterone-filled Facebook app The Ultimate Alter Machine. It’s a cool quiz with a sort of Matrix ...
Chat Roulette is a new social media hype. The Russian-born site is an entertaining carrousel of international web encounters. An ideal place to meet bored souls, exhibitionists and jokers. ...
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
This is an interesting example of online fashion advertising. In the interactive video Dress Us! people can pick various outfits for two young women, Kate and Molly. At first ...
Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. Therefore Brandbase developed an effective concept that connects the low fat Slankie-cheeses to yoga. On this ...
Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
December is the ideal month to spread messages of global love. Starbucks translates this feeling in their world wide Love Project. De kick-off was last week when people from ...