The worlds most inspiring promotional & loyalty activation ideas

17 November 2019 |

VOLVO – THE E.V.A INITIATIVE

Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In ...

28 October 2019 |

Brewery Brahma – Pay Per Beer

In Brazil AB InBev’s Brahma Beer came up with a new business idea which combines revolutionary e-commerce with the most analog technology. Pay Per Beer is a tool that ...

22 October 2019 |

Leroy Merlin – Lessons For Good

Leroy Merlin is a home improvement and gardening retailer with 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to ...

16 October 2019 |

V2C Gin – Drowned Bottle Openers

Every year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That inspired the independent Amsterdam-based gin brand V2C to give new life to these forgotten bicycles by ...

02 October 2019 |

Burger King – The Meltdown

In Great Britain Burger King takes a significant step to reduce the single-use plastics by completely removing all plastic toys from its King Junior Meals. With the just launched ...

30 September 2019 |

Kentucky Fried Chicken – Wedding Service

Greasy food and white dresses don’t sound like a match made in heaven, but according to Kentucky Fried Chicken Australia its outlets are indeed a hot spot for wedding ...

25 September 2019 |

McDonald’s –Billboard Bee Hotels

It’s estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live. As part of McDonald’s Sweden’s sustainability work restaurants have ...

13 August 2019 | Fastmovers

Wendy’s – Keeping Fortnight Fresh

As it comes to the biggest game in the world brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships. But when ...

11 July 2019 | Services

Netflix – Stranger Things Ice Cream Shop

Netflix has been teasing the arrival of the new Stranger Things season with a number of fun activations. In Burbank, California, the streaming service teamed up with ice cream ...

26 June 2019 |

Corona – Fit Cans

On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer ...