The worlds most inspiring promotional & loyalty activation ideas

28 February 2022 | Durables

Huggies – Pelushirts

It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their ...

21 September 2021 |

Distance – Outlaw Runners

Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an ...

13 September 2021 |

Chevrolet – Lost Roads

Colombia’s guerrilla-controlled region Caquetá remained a mystery for more than 60 years. That inspired Chevrolet to bring its global ‘find new roads’ purpose into reality with a documentary that ...

24 July 2021 |

Renault – Electric Village

93% of French people still believe they need more infrastructure or to live in a big city to switch to electric. To prove them wrong Renault turned the most ...

03 June 2021 |

League of Legends – Honeyfruit

In the worlds most popular PC game League of Legends a mystic plant can save your life in game: Honeyfruit. To create buzz around the launch of a mobile ...

17 April 2020 |

Porsche – Electric Dialog

In this large-scale stunt that spanned all the way from London to the USA Porsche promoted its first electric vehicle. It all started when The London Eye suddenly began ...

11 March 2020 |

Apple – Cinematic journey through the Hermitage

Apple has raised the bar of its Shot on iPhone-campaign to inspiring new heights with a five-hour-and-19-minute, single-shot 4K film on a single battery charge. The 29-year-old Russian director ...

17 February 2020 |

Samsung Galaxy S10 – A 943 km photo

Samsung celebrated the launch of its new Galaxy S10 in Portugal with an awesome sea adventure. Skipper José Gomes, writer Carlos Bernardo and photographer André Carvalho went on an ...

08 January 2020 |

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...

10 December 2019 |

ABN AMRO – Game Changers

More than 300 million tennis balls are produced every year. An insane amount and almost nothing gets recycled. ABN AMRO wants to stimulate the transition to a circular economy ...