Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...
Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people ...
Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...
Building Lego is building ideas. That thought is the basis for Legoclick.com, a community where Lego-fans can exchange ideas and inspiration. This lovely short film must lead people to ...
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
Winter en music festivals doesn’t sound like a golden combination. Unless you manage to translate the festival vibe into something you can do in your own home. Sony’s Fantasy ...
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook ...
Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...