Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. ...
With the Airdrop marketing campaign Red Bull involves students in an interactive experience. Instead of hiring hot girls to give out free samples the company placed crates of Red ...
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
A billboard that can actually stand out in Times Square must be using some kind of digital magic. That’s certainly the case with this one from the fashion brand ...
Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...
The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers ...
This nicely designed interactive video for Ola’s new ice cream Magnum Gold has a great Hollywood feel. After uploading your photo you enter an energetic action movie trailer about ...
This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
To promote the European version of Shell’s Eco-marathon Brandbase developed an action site. The eye catcher is a 360°-video, in which an ultra efficient vehicle drives from Brussels via London and ...
It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 ...